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How to Install and Create Meta Descriptions on Blogger

How to Install and Create Meta Descriptions on Blogger

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Meta description or meta description is an HTML tag that is used to give a short description of a blog, posts or pages. We can see this description in the search results under the URL link as in the following example:

Meta description will appear in search results
Meta description will appear in search results

If you go to a page and view the page source on it, then you can see me ta description written in the following format.

<meta name="description" content="A short description of a blog, post, or page."/>

The purpose of this meta description is to give potential visitors a brief explanation of the content of a website, post, or page. That's why you should make me ta description as well as possible to attract readers.

Search engines such as Google itself do not include keywords in the meta description as one of the determining factors for ranking a website . Even so, the existence of this meta tag is important to increase the value of Click Through Rate (CTR). The more people click, the better Google responds to a link and this can help the content rank higher.

How to Create a Meta Description on Blogger (Blogspot)

By default, Blogger already has the tools so that we can add meta descriptions without having to fiddle with templates. Even so, we must activate it first before we can create meta descriptions in Blogger.

To do this, login to the Blogger dashboard and then go to the SETTINGS » SEARCH PREFERENCES menu. Then look at the META TAG section, click the EDIT link in the DESCRIPTION option and then activate the search description.

How to make a meta description for a Blogger blog
How to make a meta description for a Blogger blog

After that you can see a field that you can fill in with a brief description of your blog. If so, click the SAVE CHANGES button.

How to install a meta description for Blogger posts

Before installing a meta description for Blogger posts, you must do the above method first. If you have, now when editing the article, you can see the SEARCH DESCRIPTION option.

In the field provided, enter a short description of your post. If so, click the DONE button.

How to install Blogger post description meta
How to install Blogger post description meta

Q & A About Blogger Meta Description

If you're still confused about what a meta description is and issues surrounding this meta tag, some of these questions and answers might help!

Q: What happens if we don't add the meta description manually?
A: For the blog meta description, it will usually take whatever text is in the Blogger template. Meanwhile, posts and pages usually take from the first paragraph or pieces of content that are relevant to the keywords being searched for.

Q: Does this meta description have any effect on SEO?
A: No, for the reason, see my previous explanation.

Q: Do I have to include keywords in the meta description?
A: Although it has nothing to do with SEO, it's a good idea to enter keywords according to the content of the article.

Q: How long can I create a meta description?
A: The blog meta description is limited to 150 characters. If you enter more than that, an error message will appear. There is no limit for the meta description of the post itself, but it's better not to exceed 150-160 characters.

Q: I've created a meta description, but why doesn't it appear in the search results?
A: Even if you already have your own meta description, that doesn't mean Google will use it. Google itself prefers to display snippets of your articles that are relevant to what visitors are looking for. In fact, in a study conducted by Moz , only 51.3% of cases where Google uses explanations that are 100% derived from meta descriptions.

Q: How to make a good meta description?
A: Wow, if this is the answer, look at the post on how to make a good meta description !

That's all for this tutorial, hopefully it can provide clear information about the meta description and how to make it on the Blogger blog (Blogspot). But if you still have questions, please write them directly in the comments column.

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